510 is the data and digital team of the Netherlands Red Cross, supporting humanitarian organizations around the world in using digital tools, data systems, and practical innovation to act faster and reach people more effectively. The challenge was to communicate this work (which is often invisible, technical, and complex) in a way that feels clear, human, and relevant to donors and partners.

My role in this project was art direction. That meant shaping not just the visual look and feel, but also how the report's content was organized and experienced. Working closely with 510, I helped frame digital transformation not as a technology story, but as a story about people, local teams, volunteers, and communities, and the real difference that better systems make in their lives.

A core challenge was balance: between technical credibility and emotional accessibility, between institutional reporting and genuine storytelling, between data and dignity. The visual approach (including the illustration style developed with Livia Hasenstaub) was designed to support that balance, giving the report a rhythm that felt warm and grounded, not clinical.

The result is a report that aims to make invisible infrastructure visible, and to demonstrate why investment in digital humanitarian work matters, not in abstract terms, but through the human outcomes it enables.

Art direction: Gyula Gabor Toth, Editorial Design/Illustrations: Livia Hasenstaub